With a foundation in apparel graphics, I learned early on that every design has to pull its weight. Bold enough to grab attention, immediate enough to be felt, and wearable enough to live in the real world. That foundation became my superpower. The ability to shift styles on a dime and instinctively craft visuals that resonate with people. I design to spark an emotional connection, one that feels right immediately.

That ability has fueled new brands, packaging and graphics that keep audiences engaged and deliver results.

I'm a time traveling adventurer, an avid surfer for over 25 years, I ride a bike like I'm late to a race only I knew about, I roam the outdoors as if mother nature herself wrote me a personal invitation, I collect fossils because regular souvenirs just aren’t old enough (who knew there were complex animals on earth 500 million years ago?), restore vintage bikes to remind the world that vintage and iconic are usually the same thing and wrote all that in one extremely long sentence.