With 20 years experience under my belt, I've been part of and led brand experience projects that encompass all touchpoints, from packaging, print, digital and brand identity. I respond to business objectives with creative and innovative design solutions with the ability to interpret and design into various visual styles.

Design should be efficient and compelling, whatever design problem that needs solving should be faced with rationality, research and creativity if you want to get the right solution. Important to that end is staying aware of graphic, pattern, color, and pop culture trends, and an understanding of different materials and production methods for final execution.